Speakers: Karin Orenstein, Paul Babcock, Cassie Noll, Joel Pykkonen
Digital marketing has become a cornerstone of MacPhail Center for Music’s marketing efforts. In this session learn how MacPhail employs its digital marketing strategy to boost enrollment, donations, and brand through the use of Google Ads, email marketing, and social media. In addition, measuring success of the various efforts through the use metrics will be discussed. Presented by MacPhail Center for Music president and COO Paul Babcock, marketing manager Cassie Noll, and FRWD at Bain expert Joel Pykkonen.