New Resource: Applying Audience-Building Insights at your Organization

A new discussion guide from The Wallace Foundation and the League of American Orchestras examines audience-building strategies at the Seattle Symphony and explores how these lessons might apply in other contexts. Part of The Wallace Foundation’s Building Audiences for Sustainability (BAS) Initiative, the discussion guide builds on a previous report entitled, Seattle Symphony: Can the City’s Boom Mean New Audiences for the Seattle Symphony? In the guide, arts administrators, board members, and arts practitioners will gain a better understanding of how to apply Seattle’s experience to their own organizations.

Prompts in the guide related to implementation include:

  • The Seattle Symphony learned that brand distinctions between their programmatic offerings were critical to recruiting new audience members. Why did Seattle Symphony leadership find it important for artistic and marketing staff teams to work together more closely? To what extent should market research drive artistic programming decisions?
  • What challenges does your organization face that prevent collaboration across departments? How could you streamline the collaborative process to encourage the generation and implementation of new ideas?


You can learn more and download the full guide here.

Published: April 23, 2018