The value of the arts in our lives and educations has been well documented. Yet, arts programs are often the first to be cut and the last to be restored (if ever…). In response, arts advocates too often throw around data that succeeds mostly in “preaching to the choir” while failing to mobilize anyone who’s not already on board. Kevin will talk about a new strategy to build public will for the arts as a core component of our everyday lives, from how its framed to who needs to be engaged to make it a reality.