Resources

Web Content

2018 Guild Conference: Sessions Slides & Handouts

Guild members and Conference attendees have access to the slides, handouts, and resources shared during the 2018 Conference for Community Arts Education in Baltimore, MD.

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Webinar

Cutting-Edge Strategies in Digital Marketing

In this session learn how MacPhail employs its digital marketing strategy to boost enrollment, donations, and brand through the use of Google Ads, email marketing, and social media.

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Integrating Social Media into a Comprehensive Fundraising Strategy

In 2018, social media is a key component of a comprehensive fundraising strategy. In this article, we break down some of the fundamental considerations when asking the question: how can social media play a role in our fundraising effort?

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Boosting Enrollment & Retention

How can organizations boost enrollment and retain participants?

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PDF Document

Community Engagement: Challenges & Strategies

A helpful list of ways to navigate challenges of community engagement.

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PDF Document

True Stories: Using Narrative to Market Your Mission

Using storytelling as a compelling tool to talk about your work.

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Webinar

More Bang for the Same Buck: Getting the Most out of Marketing Resources

In this highly practical webinar Kaufman Music Center’s director of marketing, Eric Nelson, explains how a combination of applying best practices and employing new tactics can lead to increased patron engagement for community arts education organizations of any size.

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Webinar

Recruiting Older Adults

We explore creative aging recruitment practices such as word of mouth campaigns, engaging the informal leader, employing older adult “ambassadors,” harnessing networks of older adults, and other ways to build participation and grow your programs.

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Webinar

Defining Who We Are: Establishing Identify as a Collegiate Divisional School

n this video chat, the National Guild's Collegiate Divisional Network hosts an exploration and enlivening discussion about how collegiate divisional schools form an identity within their overall organization.

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