Members-Only Guild Resource / PDF Document

Strategic Communications for Year-Round Donor Engagement

Published: 2018-06-24

Published: 2016

Author: Joleen Ong

Consistent online communication from nonprofits year-round through channels such as social media, blogs, and email newsletters can help cultivate and maintain good relationships with donors, as well as attract new ones. There is no shortage of ways to harness the power of the social web to support fundraising goals, but before you try to utilize all these channels, consider the key ingredient: content.