As Maura O’Malley, co-founder and CEO of Lifetime Arts, puts it: “Aging is something that affects every single one of us. Yet, as a society, we are not adequately prepared to address it.” How can leaders approach this challenge in the coming years? To help answer this question, we spoke to Maura O’Malley about her own journey in creative aging, the cultural shifts in our understanding of positive aging, and the social transformations that need to occur for us to meet the creative needs of older adults in a meaningful way.