In 2018, social media is a key component of a comprehensive fundraising strategy. Attracting new, young donors often requires innovative forms of engagement that are driven by reciprocal connection, engaging content, and the empowerment of others to spread your message. Social media can help achieve those goals. However, many community arts education organizations struggle to gain momentum in social media fundraising campaigns. Beyond that, if they do find success, it can be difficult to integrate social media effectively into an overall strategy.
In this article, we break down some of the fundamental considerations when asking the question: how can social media play a role in our fundraising effort?