It's the era of Big Data and arts leaders "need to know." Are your programs supporting the change you want to see? Are your managers successfully monitoring their projects? Are you using data to inform decision making and strategic planning? Well-designed and right-sized evaluations do more than keep funders happy: They help us document impact, improve practice, inform planning, and power up our fundraising efforts. For those who know a little to those who know more than a little, this session will help you become conversant with the vocabulary, skills, and tools of assessment and evaluation.