Free Guild Resource / Webinar

Kick-Start Creative Aging at Your Organization: Lessons Learned from the Field

Published: 2019-05-03

For the first-time in U.S. history, older adults (65+) are projected to outnumber youth (18 and under) by 2035. Nonprofit arts education organizations are uniquely positioned to play a leading role in providing innovative programming for an aging population that is living longer, healthier lives. But according to a recent field survey, only 30% of the field currently provides older adult programming. 

Learn how you can jump-start older adult programming at your organization in ways that promote creativity, equity, community, and joy. In this interactive webinar, you'll hear from representatives of four recent grantees of the National Guild's Catalyzing Creative Aging program, a partnership with Lifetime Arts. Each of these organizations has launched successful creative aging programming at their institutions and laid the groundwork to sustain and grow these programs over time. Join us to hear what's working, how they're solving common challenges, and what they've learned about program development, student recruitment, partnerships, and funding. 


  • Gail Heidel, Casita Maria, Bronx, NY
  • Eliza Kiser, Pullen Arts Center, Raleigh, NC
  • Vita Litvak, Fleisher Art Memorial, Philadelphia, PA
  • Nathan Majoros, Lifetime Arts
  • Annie Montgomery, Lifetime Arts
  • Sierra Simmons, Community Music School of Springfield, Springfield, MA