Program Details

Catalyzing Creative Aging focuses on providing training and coaching for organizations new to creative aging practice. Twenty organizations will be accepted to participate in Phase One (8 months of training/coaching). At the close of Phase One, participants will have developed individualized action plans to establish and sustain new creative aging programs. Plans will include steps for building creative aging into your strategic planning, budgeting, fundraising, and professional development over time. 

Those who participate in Phase One will be eligible to apply for seed grants of up to $7,000 in Phase Two (10 grants will be awarded and include ongoing technical assistance). 

Applications for the 2019-2020 cycle are now closed.


Phase One: Training and Coaching (November 2019 – June 2020)

Twenty organizations, selected through a competitive application process, will be accepted to participate in the Catalyzing Creative Aging Program. 

Program activities include:

  1. Catalyzing Creative Aging Institute (October 30, 2019, in Austin, TX): Each participating organization will receive one registration to the Guild’s Creative Aging Institute, a full-day pre-conference prior to the National Guild’s Conference for Community Arts Education. Travel assistance will be available to organizations with budgets under $750,000. In this full-day institute, led by Lifetime Arts, you will gain a deeper understanding of current research and funding trends in creative aging, best practices for designing and implementing arts education programs for older adults, and strategies for recruiting and retaining older adult participation. Through experiential exercises and case studies, we’ll examine effective practices in program design and implementation, and the impact of ageism and generational differences in this work. During the institute, participants will draft initial action plans.

  2. Follow-Up Workshop and One-on-One Coaching (October 31, 2019, Austin): Program participants will deepen their learning and continue to develop their initial action plans with a small-group workshop led by Lifetime Arts in the morning. They will then meet one-on-one with expert coaches at Lifetime Arts to identify specific needs and goals for ongoing coaching. Program participants also will benefit from a 3-hour, creative aging “deep dive” session offered by the National Guild in the afternoon as part of the Conference for Community Arts Education’s Creative Aging Track. 

  3. Ongoing Technical Assistance by Lifetime Arts (November 2019 – June 2020, Virtual): Participating organizations will receive ongoing training and coaching to deepen their knowledge of effective principles and practices of creative aging; develop their organization’s capacity to design, implement, and evaluate effective, sustainable programs; and gain support from a network of master trainers and peers nationally. Mandatory participation in the technical assistance will include: Three program implementation webinars, a small group session, a virtual roundtable discussion around cohort determined topics, a seed grant application orientation webinar, and a one-hour, individual coaching session for each organization to finalize action plans and prepare for seed grant application.

Phase Two: Seed Grants and Continued Technical Assistance (July – December 2020)

Only organizations who participate in Phase One of the program will be eligible to apply for seed grants of up to $7,000 to implement new creative aging programs in Phase Two. Up to 10 grants will be awarded. Programs must serve at least 10 older adults and consist of at least 10 consecutive sessions (minimum of once a week), with each session lasting at least 90 minutes. Training and coaching for grantee organizations will be focused on areas of project implementation, artist selection, marketing and recruitment, and other areas to help initiate sustainable programs.