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Home > About > News and Events > News > Member News > South Shore Conservatory Rebrands to Represent Breadth of Programs

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South Shore Conservatory Rebrands to Represent Breadth of Programs

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Image for South Shore Conservatory Rebrands to Represent Breadth of Programs

Jan 07, 2014
Hingham, MA

After nearly 15 years of utilizing the classic French horn as the focal point of their logo, South Shore Conservatory (SSC) has unveiled a fresh, modern image depicting a more streamlined, sophisticated appearance. This bold new logo, incorporating the reversed SSC acronym into a solid blue cube, represents the future of the organization and its emerging mission. SSC and its image, now speak to so much more than music.

According to SSC President Kathy Czerny, there are many reasons behind the transformation. “Many people associate us with being only a music school. We’re much more inclusive than that. SSC offers an arts and literacy program for public schools, a full-day arts-integrated kindergarten program, a creative arts therapy program that includes yoga, visual arts and movement as well as music therapy for the community,” explains Czerny. “People are now looking to us for creative solutions for communicating with populations such as Alzheimer patients and developmentally delayed individuals...This new image better encapsulates the breadth of our services and is more in sync with what SSC offers programmatically,” explains Czerny. “It is a visual representation of what we’re already providing to the public. The new look signifies the true breadth of our growth.”
Much of the change was inspired by a semester-long internship with marketing specialists from Boston University’s graduate program, who observed that the unique logos for each program detracted from the overall brand of the Conservatory.
About South Shore Conservatory
Founded in 1971, South Shore Conservatory provides instruction in music and the performing arts to more than 2,500 students at its two beautiful facilities in Hingham and Duxbury.  The Conservatory offers private and group instrument and voice instruction in classical, jazz, rock and world genres. Musicianship and theory classes, a certificate program for motivated young musicians, chamber music, jazz combos and the Bay Youth Symphony further enhance the education experience.  A new popular performing arts track – TEMPO - includes Acting for the Camera, Improv, Song Writing, Vocal Stylings and courses in music technology, recording and sound engineering in a state of the art recording studio.  The Conservatory boasts a highly rated arts based pre-school and kindergarten as well as a sequential curriculum for children ages 1-7 including Music Together, Suzuki training, acting, recorder classes, and creative movement. The Adult Education program includes a wide range of appreciation classes and hands on instruction opportunities. The Conservatory’s 11 year old resident opera company, Opera by the Bay, produces two staged operas each year. Sequential ballet instruction is offered in partnership with Jose Mateo Ballet Theatre.  Evenings Under the Stars brings professional performances to more than 4,000 audience members each summer and The Duxbury Music Festival’s renowned guest faculty draws an international student body for this two week resident education and performance festival.  Summer Wind Ensemble, Musical Theatre Workshop, Vocal Institute, BaYS Summer Strings, and Flute Symphony make summer the Conservatory’s busiest season. To further its mission the Conservatory has a growing Music Therapy Department and a Community Partnerships program that works with schools, community service organizations and other arts agencies to provide access to arts education to schools and underserved youth in the region.

This resource brought to you by the National Guild for Community Arts Education.