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Home > About > News and Events > News > Member News > Mural Arts Philadelphia Launches New Brand, Visual Identity

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Mural Arts Philadelphia Launches New Brand, Visual Identity

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Sep 21, 2016

The City of Philadelphia’s Mural Arts Program, now Mural Arts Philadelphia, has undergone a rebranding effort that includes a new logo and website. The previous moniker was held for over three decades but the organization is now hoping that the rebranding effort will pave the way for the future.

"Where we are currently and where we're going, I just see how important it was for us to have a rebrand now," executive director Jane Golden said. "This is a very serious endeavor. We were at one point a small tiny program, and now we're coming to our own, recognizing the power of art to impact people, places and, by extension, the civic life of our city."

"That responsibility includes not just doing our work well but being able to reach people, talk about our work and continue to evolve," she said. "As you continue to evolve aesthetically and programmatically, the way you talk about your organization and look of organization needs to evolve as well."

The new look includes an updated logo, a web redesign, and a mobile app. Mural Arts Philadelphia will be officially launching the new brand as part of Mural Arts Month, taking place all of October.

Read more here.

About Mural Arts Philadelphia

Mural Arts Philadelphia is the nation’s largest public art program, dedicated to the belief that art ignites change. For 30 years, Mural Arts has united artists and communities through a collaborative process, rooted in the traditions of mural-making, to create art that transforms public spaces and individual lives. Mural Arts engages communities in 50–100 public art projects each year, and maintains its growing collection through a restoration initiative. Core Mural Arts programs such as Art Education, Restorative Justice, and Porch Light yield unique, project-based learning opportunities for thousands of youth and adults.
 

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