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Strategies for Building Arts Audiences

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Jan 26, 2012

The Wallace Foundation has released new "online extras" to supplement their series of case studies ("Wallace Studies in Building Arts Audiences") which explore audience building strategies of four major arts groups: the San Francisco Girls Chorus, San Francisco, CA ("Attracting an Elusive Audience"); Steppenwolf Theatre Company, Chicago, IL ("Building Deeper Relationships"); Boston Lyric Opera, Boston, MA ("Cultivating the Next Generation of Art Lovers"); and the Isabella Stewart Gardner Museum, Boston, MA ("More Than Just a Party"). Online Extras include before and after examples of some of the arts groups' websites, brochures, performances and graphics.

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