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New NEA Reports Reveal Impact of the Arts on GDP

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Jan 12, 2015

Three reports from the National Endowment for the Arts reveal new findings about the impact of arts and cultural industries on GDP, as well as how and why Americans participate in certain arts activities. The data for the three reports is all from 2012, so for the first time the NEA can show a comprehensive view of a single year in the life of the arts and cultural sector from three different angles: supply, demand, and motivations for consumer behavior. The new information will help arts providers and others more effectively understand and develop strategies to engage individuals and communities in the arts.

“The implications from this research are significant," said NEA Chairman Jane Chu. "The findings show that there is great diversity in how people engage in the arts, and this gives us a framework to use our creativity to innovate new ways to reach these audiences.”

The three reports include:

  • Report 1: When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
    In 2012, the National Endowment for the Arts partnered with the General Social Survey to ask why people attend arts events (specifically music, dance, theater, and visual arts). This new report looks beyond demographics to discover the attitudes, motivations, and barriers for attending the arts at different life stages—the first time the NEA has published a report on this type of data.
  • Report 2: A Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002-2012
    The Survey of Public Participation in the Arts (SPPA) is the largest and most comprehensive survey of U.S. arts participation, with a total sample size exceeding 37,000 adults, ages 18 and over. The latest SPPA compares arts participation rates based on surveys from 2002, 2008, and 2012, as well as regional, state, and metro-area statistics. 
  • Report 3: The Arts and Cultural Production Satellite Account (ACPSA)
    The ACPSA, a partnership between the NEA and the Department of Commerce's Bureau of Economic Analysis, is the first federal effort to provide an in-depth analysis of the arts and cultural sector's contributions to current-dollar gross domestic product (GDP), a measure of the final dollar value of all goods and services produced in the United States.


Click here to read the full press release and download the reports.

This resource brought to you by the National Guild for Community Arts Education. www.nationalguild.org